The energy efficiency industry is mad for data, especially anything that will give insight into what spurs consumers to save energy or buy green products. But unfortunately, not all data is good data and some leads the industry astray. Take for example the oft-cited surveys that consumers are willing to pay more for green energy. This led several utilities to …
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Energy Efficiency-Americans Are Concerned, but Not Acting on Saving Energy
Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in behaviors such as: Replacing incandescent bulbs …
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