Tag Archives: energy efficiency mandates

Energy Efficiency – Fixing People, Not Just Buildings

By Elisa Wood December 7, 2011 Electric utilities operated under a rarefied business model for decades. Their customers were captive so they rarely had to think about what motivated them to buy. New government energy efficiency mandates have changed that, and done so with an ironic twist. Now utilities must figure how to get their customers to refrain from buying. …

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