What Does Going “Green” Actually Mean?

A compiling of different influential factors in western society has thrown a new word into the regular verbiage of English speakers around the world. The word itself isn’t anything new in terms of speech or meaning but we’ve all been affected by its dramatic influence on society today. “Green” is the topic at hand; the simple color that has been exploited beyond its assumed traits to now encompasses growth, mother earth, and new beginnings for a changing planet.

“Green” can be easily defined in its simplest terms, but the ideology that has been built around its presumed identity is sometimes rather confusing. Simply put, “green” refers to industry, product, and lifestyles have been created as a response to climate change. While a simple definition explains at the basic level, “green” is evolving into a much bigger idea.

Our problem is that “green” is beginning to express more talk than it is action. “Green” is now used to push product rather than solve problems; creating an entirely new industry of clean energy and leaving behind the products and technology that improve the technology we already have.

People around the globe view the issue of going “green” differently. Some nations and peoples will be big proponents of new energy technology while others see the answer to world problems in the form of simple improvements to the technology we have. It’s this very idea that complicates and eventually loses the public’s interest in being a part of the conversation of “green”.

Let’s take a step back and remember that “green” is still a fairly new issue that hasn’t even been fully developed. The divisions caused by trying to define “green” is being created in large part because of businesses, who otherwise would never take an interest, are now trying to tap into this new and desirable market.

The new “green” technology that is being invented and perfected to create clean carbon neutral energy is a huge step in the long term right direction for the planet but it doesn’t solve today’s problems. Even with clean energy sources many green businesses are still not addressing the real issue at play, energy efficiency.

Increased energy efficiency is not a new concept or invention but has simply been hidden under the rug of the other predominant environmentally friendly technology today. As an example, our business of making waste heat recovery condensing economizers allows owners of natural gas and LP boilers to improve their preexisting technology which saves them money as well as precious natural resource. By improving your equipment to function at maximum efficiency, you are creating solutions to problems.

It’s commendable that technology is being made that will one day replace polluting energy sources, but until that day comes it’s important that we make the most out of what we have, pollute less, and do so while saving you and your business money. In a world where “green” rules, the best thing to do is take a step back and see where you can improve and determine where true “green” values can start working for you and the planet.

To find out more about how you can save money, reduce C02 emissions and conserve water with a Condensing Economizer visit www.SidelSystems.com. And while you’re there be sure to request our FREE Waste Heat Recovery Video and Info Pack – you’ll be glad you did!